Action code- is any action that implies a further action, for example in harry potter when harry pulls out his wand you know the next action will be him casting a spell.
Enigma code- refers to an elemnt in the text that is not explained raising questions that demand explination, for example in a murder mystery at the beggining of the scene there is a shot of someone dead, you then want to know who killed them and how.
Semantic code- element in a text that suggests a particular often additional meaning by way of connotation, for example in black beauty they show red roses, the deconnotation of this would be a flower, but the connotations of this is to show romance.
Cultural code- element in a text that relates to a particular audience about the way the world works, for example when a man in a red costume with white hair and beard appear in a film we instantly know its santa and we can relate to it as its part of our culture.
Symbolic code- This is the grey in between the two binary opposites, the part of the story in which we fill in. * look at binary opposites
Binary opposites- Levi Strauss believed that the world was slpit into a series of 'binary opposites.' Essentially one thing can only be defined in relation to something it isn't.
Ideology- Collection of ideas, comprehensive vision, way of looking at things, belief in which helps explain how the world goes round.
We will look at including some of the above in our advertisment to show our understanding of them.
We feel that the semantic code and the cultural code apply to our advert, the cultural aspect is the birthday party which is an event which everyone can relate to not only that but the idea of the family being bought together by the taking of a picture is something in which they may relate to as well. The semantic aspect for us i think that we're not just looking at the camera as a piece of technology you take pictures with we're looking at it as something to bring people together.
Robyn x
Robyn x
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