Tuesday, 29 September 2009

postmodern media.

Postmodern media.
Post modernist’s claim that in a media saturated world, where we are immersed in media 24/7- the distinction between reality and the media representation of it becomes blurred or even invisible to us.

We no longer have any sense of the difference between no longer real things and images of them, or real experiences and simulations of them. Media reality is the new reality.

in the modern period the idea of representation gets "remixed" player around with thought pastiche, parody and interextual references- where the people that make texts deliberately expose their names as contract texts and make no attempt to pretend they are "realist".

- Value judgements are blurred everything is down to taste; anything can be art, desired, audience and culture "eats itself". There is no longer anything new to produce or distribute.

- The distinction between media and reality has collapsed, and we now live in a "reality" defined by images and representations, images refer to each other and represented each other as reality than some "pure" reality that exists before the image represents it.

sam x

1 comment:

  1. Robyn and Sam

    This is a good start to your blog though it is only a start. You need to add a detailed review of your pitch, you also need to apply the theory taught in class to the adverts you have included in your planning. The more detailed your explanations the greater the potential for picking up marks.

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