Without even relaising it we stereotype people everyday, to create the right atmospere in our final piece we will use stereotypes this is how people relate to a text.
Mediation- The way media represents an idea to us.
Stereotypes are how we overlook an idividual, and the way in which we place them in groups, however through the media qualities of a stereotype are often exagerated to make it more entertaining, this leads to a caricature.
During the lesson we looked at Tessa Perkins she had a number of assumptions about stereotypes they included the following:
- stereotypes are not always negative
- not always about minority groups or the less powerful
- they can be held about one's own group
- not rigid or unchanging
- not always false
we also looked at another theorist and his views
Leon Festinger- Theory of 'cognitive dissonance'
..Argued that we resist adjusting our attitudes unless faced with overwhelming evidence against it. He believed that we seek out confirmation of our thoughts/beliefs. This links with PLURATISM audiences.
The kind of stereotypes we are looking to use in our advert are a typical happy middle class family, nice house, mum dad brother sister dog!! We think this will give the feel that when buying the camera the lifestyle comes with it of the perfect family. We can relate to Tessa Perkins theory in the respect that stereotypes are not always negative as we are trying to portray the perfect family event!
Robyn x
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