i'm looking for backing track for our advert, we want something upbeat that will create the right atmosphere however i think i'm being very fussy as i haven't yet stumbled across anything i've liked its all the wrong kind of genre and i don't think it will give off the family vibe some how :(
Robyn x
Tuesday, 29 September 2009
Camera
Below is the digital camera in which we will be advertising, we've had to pixelate out the brand due to the fact we didn't design and manufacture the product. We managed to do this using a website called picnik.com the website has many features most of which are very similar to photoshop, however i feel that this programme is more user friendly and find it easier to work with :)
On our posters the pixelating will be something that will be easy to achieve however when filming it is something we will have to edit after and pixelate out to ensure the fact that you can't see the brand name, i know this is often done on television not for the reasons we are doing it but for example on big brother if housemates were wearing a nike jumper they would pixelate the nike logo out else this would be free advertisment for nike!!
Picnik.com
This is the webiste we chose to use to edit our camera, it simple and easy to use and not only does it allow you upload and edit photo's but if gives you the option to share on chat websites such as facebook and photobucket.
All we had to do was create an account with them upload a picture we had saved on our file and then we clicked on the option create were it allows you to add effeccts, text, stickers, touchup and frames! We chose effects which is where it gives you the option to focal pixelate and all you do is drag the wond over the selected area, save and or share. Done!!
On our posters the pixelating will be something that will be easy to achieve however when filming it is something we will have to edit after and pixelate out to ensure the fact that you can't see the brand name, i know this is often done on television not for the reasons we are doing it but for example on big brother if housemates were wearing a nike jumper they would pixelate the nike logo out else this would be free advertisment for nike!!
Picnik.com
This is the webiste we chose to use to edit our camera, it simple and easy to use and not only does it allow you upload and edit photo's but if gives you the option to share on chat websites such as facebook and photobucket.
All we had to do was create an account with them upload a picture we had saved on our file and then we clicked on the option create were it allows you to add effeccts, text, stickers, touchup and frames! We chose effects which is where it gives you the option to focal pixelate and all you do is drag the wond over the selected area, save and or share. Done!!
Robyn x
postmodern media.
Postmodern media.
Post modernist’s claim that in a media saturated world, where we are immersed in media 24/7- the distinction between reality and the media representation of it becomes blurred or even invisible to us.
We no longer have any sense of the difference between no longer real things and images of them, or real experiences and simulations of them. Media reality is the new reality.
in the modern period the idea of representation gets "remixed" player around with thought pastiche, parody and interextual references- where the people that make texts deliberately expose their names as contract texts and make no attempt to pretend they are "realist".
- Value judgements are blurred everything is down to taste; anything can be art, desired, audience and culture "eats itself". There is no longer anything new to produce or distribute.
- The distinction between media and reality has collapsed, and we now live in a "reality" defined by images and representations, images refer to each other and represented each other as reality than some "pure" reality that exists before the image represents it.
sam x
Post modernist’s claim that in a media saturated world, where we are immersed in media 24/7- the distinction between reality and the media representation of it becomes blurred or even invisible to us.
We no longer have any sense of the difference between no longer real things and images of them, or real experiences and simulations of them. Media reality is the new reality.
in the modern period the idea of representation gets "remixed" player around with thought pastiche, parody and interextual references- where the people that make texts deliberately expose their names as contract texts and make no attempt to pretend they are "realist".
- Value judgements are blurred everything is down to taste; anything can be art, desired, audience and culture "eats itself". There is no longer anything new to produce or distribute.
- The distinction between media and reality has collapsed, and we now live in a "reality" defined by images and representations, images refer to each other and represented each other as reality than some "pure" reality that exists before the image represents it.
sam x
Media Pitch
Media Pitch
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This is the pitch of which we had to present to class outlining our ideas and what we going to do for our final piece, although it was a nerve racking experience our class gave us further ideas of things we could include within our product many of which we are going to take into account.
Robyn x
Thursday, 24 September 2009
Representation & Stereotypes
Without even relaising it we stereotype people everyday, to create the right atmospere in our final piece we will use stereotypes this is how people relate to a text.
Mediation- The way media represents an idea to us.
Stereotypes are how we overlook an idividual, and the way in which we place them in groups, however through the media qualities of a stereotype are often exagerated to make it more entertaining, this leads to a caricature.
During the lesson we looked at Tessa Perkins she had a number of assumptions about stereotypes they included the following:
- stereotypes are not always negative
- not always about minority groups or the less powerful
- they can be held about one's own group
- not rigid or unchanging
- not always false
we also looked at another theorist and his views
Leon Festinger- Theory of 'cognitive dissonance'
..Argued that we resist adjusting our attitudes unless faced with overwhelming evidence against it. He believed that we seek out confirmation of our thoughts/beliefs. This links with PLURATISM audiences.
The kind of stereotypes we are looking to use in our advert are a typical happy middle class family, nice house, mum dad brother sister dog!! We think this will give the feel that when buying the camera the lifestyle comes with it of the perfect family. We can relate to Tessa Perkins theory in the respect that stereotypes are not always negative as we are trying to portray the perfect family event!
Robyn x
Roland Barthes: Narrative codes
narrative codes, narrative codes can either be open or closed if they are open then they can end in lots of different ways if they are closed they can only end one way. Narrative codes are categorised in the five following ways:
Action code- is any action that implies a further action, for example in harry potter when harry pulls out his wand you know the next action will be him casting a spell.
Enigma code- refers to an elemnt in the text that is not explained raising questions that demand explination, for example in a murder mystery at the beggining of the scene there is a shot of someone dead, you then want to know who killed them and how.
Semantic code- element in a text that suggests a particular often additional meaning by way of connotation, for example in black beauty they show red roses, the deconnotation of this would be a flower, but the connotations of this is to show romance.
Cultural code- element in a text that relates to a particular audience about the way the world works, for example when a man in a red costume with white hair and beard appear in a film we instantly know its santa and we can relate to it as its part of our culture.
Symbolic code- This is the grey in between the two binary opposites, the part of the story in which we fill in. * look at binary opposites
Binary opposites- Levi Strauss believed that the world was slpit into a series of 'binary opposites.' Essentially one thing can only be defined in relation to something it isn't.
Ideology- Collection of ideas, comprehensive vision, way of looking at things, belief in which helps explain how the world goes round.
We will look at including some of the above in our advertisment to show our understanding of them.
Action code- is any action that implies a further action, for example in harry potter when harry pulls out his wand you know the next action will be him casting a spell.
Enigma code- refers to an elemnt in the text that is not explained raising questions that demand explination, for example in a murder mystery at the beggining of the scene there is a shot of someone dead, you then want to know who killed them and how.
Semantic code- element in a text that suggests a particular often additional meaning by way of connotation, for example in black beauty they show red roses, the deconnotation of this would be a flower, but the connotations of this is to show romance.
Cultural code- element in a text that relates to a particular audience about the way the world works, for example when a man in a red costume with white hair and beard appear in a film we instantly know its santa and we can relate to it as its part of our culture.
Symbolic code- This is the grey in between the two binary opposites, the part of the story in which we fill in. * look at binary opposites
Binary opposites- Levi Strauss believed that the world was slpit into a series of 'binary opposites.' Essentially one thing can only be defined in relation to something it isn't.
Ideology- Collection of ideas, comprehensive vision, way of looking at things, belief in which helps explain how the world goes round.
We will look at including some of the above in our advertisment to show our understanding of them.
We feel that the semantic code and the cultural code apply to our advert, the cultural aspect is the birthday party which is an event which everyone can relate to not only that but the idea of the family being bought together by the taking of a picture is something in which they may relate to as well. The semantic aspect for us i think that we're not just looking at the camera as a piece of technology you take pictures with we're looking at it as something to bring people together.
Robyn x
Robyn x
Adverts
For our research we looked at a number of adverts, we obviously 1st began looking at camera adverts looking at what ideas they had and how they were trying to sell the product, we then after this proceeded to look at adverts in general, one's that we liked and stuck out to us!
I love this camera advert purely to the fact that the man is represented as the camera and everyone is just randomly posing in front of him, i think this was quite a cool quirky advert though it didn't give me many ideas for our advert i did think it was a good idea and i liked the music that went with it, it gave it an upbeat feel!
I liked this camera advert because i think its something the audience can relate to as most people have been in the position where they trying to avoid the crowd to get a good picture, i think its really clever how tho boys lolly merges in to become a dress, this is similar to what i'd like us to do, so i'd like our advert to show a picture merging from camera to printer if that makes sense!
After doing a little research into camera adverts we just looked at adverts in general that inspired us or we liked, we also both like stop motion so looked at clips of that being used to look for some ideas.
This advert is so clever i'd love to be able to achieve something like this but i feel it would take ALOT of hard work and would be quite difficult and time consuming, however i do think its great advert and it has given me inspiration and maybe we could you use stop motion as a technique in our advert but in a much simpler form.
This was a different kind of stop motion which we looked at using animation and drawings i think this clip is really sweet whilst being clever at the same time however i prefer the land rover advert and i think if were to use stop motion in our advert it would be more appropriate to do it in the way that land rover advert has done it!
From looking and researching adverts it has given me a bit of an insight and more idea of what i'd like us to do and include in our advert, i've noticed that the camera adverts use happy upbeat songs which is a definitely a big aspect that i would like to include in our advert to create the right vibe!!
Robyn x
Introduction
After loooking at a number of briefs and taking into account the skills me and sam had between us we decided to do an advertisment package for a new product or service whic included two advertisments and a TV programme sponsorship sequence together with a radio advertisement.
We brainstormed a few ideas of what we where going to advertise, we first came up with a clothing line but decided this may be difficult to come up with something orginal that hadn't already been done, we then cam up with an energy drink and thought that we could show the stages a man/women goes through when drinking the drink. All the ideas were very different none of them interlinking in any but eventually we came up with the idea to do an advert on a camera and a printer. We this could be quite fun as we could show an event happening for example a birthday or prom, then show like the best bits coming through the printer.
Robyn x
We brainstormed a few ideas of what we where going to advertise, we first came up with a clothing line but decided this may be difficult to come up with something orginal that hadn't already been done, we then cam up with an energy drink and thought that we could show the stages a man/women goes through when drinking the drink. All the ideas were very different none of them interlinking in any but eventually we came up with the idea to do an advert on a camera and a printer. We this could be quite fun as we could show an event happening for example a birthday or prom, then show like the best bits coming through the printer.
Robyn x
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