radio adverts

After looking at a couple of adverts we found that they all lasted around 30 seconds, For the first 20 seconds you have someone describing the product or place and then the last 10 seconds is the rushed bit where they explain what the product or place is and the terms and conditions. It is going to be difficult to do a radio advert on a camera as a camera is something you take pictures with and a radio is something you listen to, however like the hagendaaz advert that is something you eat, i think it would be a good idea to hear someone using the camera with them exagerating features for example 'WOW it has 4x internal zoom' then for the last part of the advert we'll have a brief description of the camera.